Blindspot
We are figuring out different ways to spell out racism.
February 2020
We made something.
Check Your Blindspot.
I gathered my two closest friends in my advertising program and made a digital campaign sparking conversation around racism at BYU. We spent almost a year doing research on experience, culture, and history of racism on our campus.
May 2020
We started talking. Real talking.
We talked to what felt like a million administrators. Upon the death of George Floyd, what we posted in February actually mattered to people. Our website was used in a university training with every single BYU faculty member. Here are all the school administrators who would sit down with us to discuss anti-racist administrative changes.
VP of Student Success - VP of General Education - VP of Academic Research Academic VP - Director of Communications - Associate Director Of Student Learning - University Honors Program Director
June 2020
We were planning and marching.
September 2020
We were still talking, still presenting, still asking.
Right now.
You’ll have to ask me.
MAIN TEAM: Evelyn Harper, Kofi Aidoo, Harrison Brownell
SUPPORTING CREATIVES:
Art Directors: Austin Warnick, Hayley Sanchez, and Tyler Richardson Content Creators: Derrick Trotman, Taylor Galbraith, Derek Steele, Josh Lee, David Hulme, Caleb Blackhurst, and Asher Huskinson Producer: Whitney Merrill
MENTORS:
Main: Chris Cutri Supporting: Jeff Sheets, Pat Doyle, and Ben Gibbs